“A venue for unfettered music writing.”—Alex Ross, The New Yorker
Advertising with VAN gives you access to a dedicated audience of classical music fans and professionals, interested in everything from the first documented notes to works so new the ink is still drying.
As seen in:
Our traffic & engagement
…and growing.
Our advertisers & partnerships
Tap into the same audiences reached by Warner Classics, Sony Classical, Naxos, the Berlin Philharmonic, Lucerne Festival, and more…
Our readers
Readers by location: United States
52% of readers at van-magazine.com are based in the United States. Our top states can be seen on the right. Our top cities for readership are (in descending order):
- New York
- Los Angeles
- Chicago
- Washington, DC
- Boston
- San Francisco
- Seattle
- Dallas-Ft. Worth
- Denver
- Minneapolis-St. Paul
Readers by location: International
We prefer to think of VAN as an English-language magazine (rather than an American magazine). That’s reflected in our readership. Outside of the U.S. market, our top cities are:
- London
- Edinburgh
- Cologne
- Berlin
- Amsterdam
- Toronto
- Paris
- Dublin
- Sydney
- Vienna
- Rotterdam
Reader engagement: Favorite topics
Advertising options
1. Partner of the Week
- Ad at top of homepage and in each new article (3-4/issue; 600x800p)
- Ad in weekly newsletter (600x800p)
Price for one week (Thursday to Thursday): 500 USD/EUR
2. Homepage banner
- Large banner ad on our homepage (2400x 500p)
Price for one week (Thursday to Thursday): 200 USD/EUR
3. Sidebar sidebar
- Large square sidebar ad on our homepage (800x 800p)
Price for one week (Thursday to Thursday): 150 USD/EUR
4. Newsletter banner
- Large banner ad at bottom of our newsletter (800x400p)
Price for one week: 200 USD/EUR
5. Audio of the week
- Present an audio track including a logo with copy and link to a page of your choice
- Perfect for new releases, bonus tracks, and more.
Price for one week: 100 USD/EUR
6. Video of the week
- Present concert trailers, opera excerpts, artist interviews, and more
- Featuring YouTube or Vimeo ebed and your text (ca. 100 words)
Price for one week: 100 USD/EUR
7. Special collection
Tell audiences when your event is happening and what it’s all about.
- Homepage placement for four existing articles from our archives of your choosing
- Ad and “Presented By” mention in each of the four selected articles
- Collection landing page with logo and ad copy
Price for one week (Thursday to Thursday): 500 USD/EUR
8. Sponsored content
Commission feature interviews, playlists, reviews, or profiles by a VAN author to promote an event or release of your choice.
Pricing available upon request.
Want more information?
Download our media kit below. If you have more questions, please email Ute Welscher at ute@van-verlag.com.