As seen in:

Our traffic & engagement

…and growing.

Our advertisers & partnerships

Tap into the same audiences reached by Warner Classics, Sony Classical, Naxos, the Berlin Philharmonic, Lucerne Festival, and more…

Our readers

Readers by location: United States

52% of readers at are based in the United States. Our top states can be seen on the right. Our top cities for readership are (in descending order):

  • New York
  • Los Angeles
  • Chicago
  • Washington, DC
  • Boston
  • San Francisco
  • Seattle
  • Dallas-Ft. Worth
  • Denver
  • Minneapolis-St. Paul

Readers by location: International

We prefer to think of VAN as an English-language magazine (rather than an American magazine). That’s reflected in our readership. Outside of the U.S. market, our top cities are:

  • London
  • Edinburgh
  • Cologne
  • Berlin
  • Amsterdam
  • Toronto
  • Paris
  • Dublin
  • Sydney
  • Vienna
  • Rotterdam

Reader engagement: Favorite topics

69.5% of readers are interested in new music/living composers
54.3% of readers are interested in 20th-century music
50.0% of our readers are interested in opera
43.5% of readers are interested in early music and Baroque
41.3% of readers are interested in women working in music
36.9% of readers are interested in orchestral music

Advertising options

1. Partner of the Week

  • Ad at top of homepage and in each new article (3-4/issue; 600x800p)
  • Ad in weekly newsletter (600x800p)

Price for one week (Thursday to Thursday): 500 USD/EUR

2. Homepage banner

  • Large banner ad on our homepage (2400x 500p)

Price for one week (Thursday to Thursday): 200 USD/EUR

3. Sidebar sidebar

  • Large square sidebar ad on our homepage (800x 800p)

Price for one week (Thursday to Thursday): 150 USD/EUR

4. Newsletter banner

  • Large banner ad at bottom of our newsletter (800x400p)

Price for one week: 200 USD/EUR

5. Audio of the week

  • Present an audio track including a logo with copy and link to a page of your choice
  • Perfect for new releases, bonus tracks, and more.

Price for one week: 100 USD/EUR

6. Video of the week

  • Present concert trailers, opera excerpts, artist interviews, and more
  • Featuring YouTube or Vimeo ebed and your text (ca. 100 words)

Price for one week: 100 USD/EUR

7. Special collection

Tell audiences when your event is happening and what it’s all about.

  • Homepage placement for four existing articles from our archives of your choosing
  • Ad and “Presented By” mention in each of the four selected articles
  • Collection landing page with logo and ad copy

Price for one week (Thursday to Thursday): 500 USD/EUR

8. Sponsored content

Commission feature interviews, playlists, reviews, or profiles by a VAN author to promote an event or release of your choice.

Pricing available upon request.

Want more information?

Download our media kit for the 2023-24 season below. If you have more questions, please email Olivia Giovetti at