When European orchestras tour in Asia, their social media teams usually go into overdrive. Facebook, Twitter, and Instagram fill up with photos of basses on buses and musicians enjoying local delicacies. This content faces homeward. Fans, funders, donors, and the competition see the international prestige of the group reflected in its dispatches from the road. 

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... earned degrees in development studies, Asian studies, and cultural anthropology from universities in Berlin, Seoul, Edinburgh, and London. He is a founder of VAN, where he serves as publisher and editor-in-chief.