Fever, developer of the Candlelight Concert series, is one of the most prominent voices in our space. With 8.2 million followers on Instagram, the Candlelight Concert series is also a dominant force in classical digital marketing. Even if you’ve not attended one of their many concerts, you’ll know what they look like: a quartet of musicians in a large, old space, surrounded by hundreds of yellow-hued LED candles, playing music from Vivaldi to Taylor Swift.


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Hugh Morris is a freelance writer and editor based in London.