In a brown tracksuit top and wired headphones, with ponytails split in her signature style, Maddie Ashman looked stylistically out of joint around the corporate suits rushing to grab lunch around King’s Cross—more Central Saint Martins than Google HQ. Chatty and amiable, she told me she had just under an hour before her next meeting. When I needed a pause to gather my thoughts between questions, she occasionally checked her phone, a reminder of her increasingly busy schedule.
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